The long version

The buyer here is usually cross-shopping a Model 3 or a 3 Series and wants the M badge as reassurance that going electric doesn't mean giving up the brand identity — a purchase decision made almost entirely around the commute, not the canyon. It gets plugged in overnight and driven to work every day, which is exactly what the high daily-use number says, and exactly why the driving experience rarely gets asked to do anything more interesting than merge. Resale has been rough, steeper than the badge alone would predict, suggesting the market already prices it as a very good EV rather than a genuine M car.