The long version

This never got anywhere near a US showroom, so American ownership is entirely a 25-year-import-rule phenomenon, buyers who spent years watching European hillclimb videos before they were legally allowed to bring one home, which front-loads the whole population toward reverence rather than routine use. Values have roughly quadrupled since 2000, steep enough that a stone chip on the notoriously rust-prone sills now reads as a financial event, not a cosmetic one. Homologation Hero covers the WRC pedigree honestly; Forbidden Fruit covers the decades of wanting one before it was possible to own here. The cars that get driven tend to be at the hillclimb, nowhere else.