Rolls-Royce Cullinan
Reference — shown, never scored
Why 0.6: Doug's Daily score of 40 is a perfect 40 — and that's the point: this is the finest passenger experience money buys, purchased entirely for what it announces on arrival. The new floor of the index.
Market value
Median asking price, good condition · $400k (2019) → $410k (2026), trending up · illustrative data
The long version
A meaningful share of Cullinans are driven by someone other than the person who bought them, which is less a knock than the point — this is the SUV built for the back seat, and the ownership data reflects owners who evaluate it from there. Values have barely moved since launch, propped up less by scarcity than by a customer base that does not shop, does not flip, and does not track depreciation curves. It shows up wherever arrival matters, hotel entrances and embassy gates, and essentially nowhere a stopwatch would.